Tag Archives: CoCo Jones

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AOB Ends Year on High Note with Historic Coco Jones Performance

NASHVILLE, Tenn. (TSU News Service) – Room 164 of the Tennessee State University band hall was filled with pure, organic harmonies and an energy that couldn’t be replicated. More than 230 members of the Grammy-winning Aristocrat of Bands (AOB) fed off the vibe of R&B star and actress Coco Jones. Together, they created a historic and unforgettable moment.

Grammy-winning Aristocrat of Bands smile and play their instruments mid-performance in the band room for R&B star and actress Coco Jones. (Photo courtesy of Faith Miniard)

As a surprise, the AOB delivered a soulful rendition of Jones’ Grammy-winning hit ICU, moving her to tears. For TSU students like Adren Gilmore, who hosted the event, it was a dream come true. It was a powerful, end of semester performance no one expected.

The visit was part of Universal Music Group’s °1824 Behind the Business, a live-streamed educational series on Twitch sponsored by Discover. The initiative focuses on connecting artists and brands through storytelling. During her appearance, Jones opened up about her journey from Disney’s Let It Shine to becoming a platinum-selling artist, her upcoming debut album tour, and more.

Gilmore, a sophomore commercial music major and aspiring R&B artist, served as host for the event, which was presented by AOB.

“You could tell that Coco really loved the way the audience of the band was reacting to her, but the band also really loved the way Coco was reacting to them,” Gilmore said. “There was so much joy in the room, so much positive energy. Hosting this event and talking to Coco Jones was absolutely amazing.”

Professor Larry Jenkins, left, TSU student Adren Gilmore, center, and R&B star Coco Jones, who holds a framed copy of the sheet music of a special AOB arrangement. (Photo courtesy of Faith Miniard)

Since the livestream, portions of the hour-long event have received more than 2 million views on social media platforms, bringing even more national attention to the world-renowned band. “It shows that my HBCU is committed to giving people opportunities to learn and be seen,” Gilmore continued. “My HBCU putting on an event of this magnitude shows a commitment to blessing us with opportunities and experiences.”

Hailey Russell, a TSU senior who plays the piccolo for AOB, echoed those sentiments. She said the event was the perfect way to close out her final AOB performance before graduating this May.

“I loved every minute of the experience,” Russell said, adding that it was surreal to host someone she grew up watching on Disney Channel. “I was excited to host Coco Jones because growing up, seeing a Black woman on Disney Channel all the time gave me a better insight into life. It was a great representation and made me even more invested in her career journey.”

AOB member Hailey Russell before hitting the stage at the 2023 Country Music Association Fest (CMA), in downtown Nashville as the opening act.

Russell, a biology major with aspirations of becoming an OBGYN, said she connected deeply with hearing Jones perform a few of her favorite songs and listening to the advice the decorated artist shared with students.

“If it can be anybody, why not you?” Jones told the room. “I had this big version of myself as a kid. You only get one life, so you might as well live it and believe that you deserve everything that you desire.”

This year’s appearance marked Jones’ second visit to TSU. In 2023, the Def Jam artist was a guest speaker at a music business accelerator program.

Jones’ return was made possible through collaboration between AOB and Universal Music Group.

AOB Assistant Director and music professor Larry Jenkins, said the experience was powerful not just for the band, but for everyone who tuned in around the world.

Coco Jones and AOB member sings her Grammy Award winning hit ‘ICU” together during the Behind the Business, live-streamed event at TSU. (Photo courtesy of Faith Miniard)

“This is something we’ve dreamed of,” Jenkins said. “This shows that we have something special here at the AOB. Our students are special, and we have the kind of energy that you feel the moment you walk into the band room. The students are the core of that. When you let the music come alive with what you feel, it’s a beautiful thing.”

To close the show, AOB performed their heartfelt rendition of ICU, arranged by Professor Jenkins. Jones was then presented with a copy of the sheet music, a gift meant to commemorate the moment and the bond shared between her and the band.

As a child star who turned her dreams into reality, Jones left students with a final reminder:

“Your first intuition of what you should be doing and who you want to be that’s what you have to go with,” Jones said. “Keep in mind, in your core, who you started out being, and who you truly want to be. As you get there, you will see trends that come and go. People come and go. Don’t let anyone get you off track from what you want and who you really want to be.”

Click here to check out clips of AOB rendition for Coco Jones here.  

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TSU music business program gives students access to industry executives and artists

NASHVILLE, Tenn. (TSU News Service) – In the first week of the music business accelerator program at Tennessee State University, the class is already exposing students to powerhouse executives, talent agencies, and music artists. Through this firsthand experience, TSU students are gaining valuable insight into the music industry.

Students erupted in applause when High Standardz/Def Jam Recordings artist and actress CoCo Jones walked into the room. Jones gained recognition after her leading role in the 2012 Disney Channel movie “Let It Shine.” She currently portrays Hilary Banks in “Bel-Air,” Peacock’s modern take on “The Fresh Prince of Bel-Air.” She has also released her major label debut album last year, titled “What I Didn’t Tell You.” 

Music artist CoCo Jones speaks with TSU students about her upbringing in Tennessee and becoming an artist. (Photo by 353mediagroup)

The Lebanon, Tennessee native told students she was excited to share her music journey and to spread knowledge as a young Black artist and actress.

“It’s important to have classes like these because there’s so much opportunity in music that doesn’t stem from just being a rapper or a singer,” Jones said.

“I want to shed some light and share information that’s helpful for the next young Black person trying to make it in this industry.”

Jones shared stories of her upbringing in Lebanon and jump-starting her career in the music industry. She discussed navigating the ever-changing landscape of the business and staying faithful throughout her journey. The students were enthused by Jones’ insights and wisdom, and eagerly asked her questions.

“This has been phenomenal,” said Logyn Rylander, a music business major from Philadelphia. “It’s everything I could ever ask for in a class. I’m talking to people who do what I want to do.” Rylander looks forward to going into artist development after graduation this fall. “I had a small taste of my career.”

Students discussing a brand marketing plan during their music business class. (Photo courtesy Tennessee State University)

In addition to meeting with Jones, TSU students  participated  in interactive class activities with Jones’ manager, Lydia Asrat, Def Jam’s Vice President Naim McNair, Vice President of marketing Charlene Thomas, and Willie “Prophet” Stiggers with the Black Music Action Coalition.

Emmanuel “Mille Manny” Strickland of Memphis said the music business class has been an eye-opener. “The things we are learning are things I am going to need to know in my day-to-day career as an R&B artist.” Strickland is a junior studying business information systems and is pursuing a career as a singer and songwriter.

Jamea Kollie asking CoCo Jones a question about music collaborations. (Photo courtesy Tennessee State University)

Strickland’s cohorts are just as impressed with the overall program. They will also spend time with representatives from Tri-Star Entertainment Agency, Live Nation Entertainment, Rolling Loud, Wasserman Media Group, and Def Jam Recordings. The group is also exposed to different facets of the music and entertainment industry every day during their Maymester class. 

Jamea Kollie, a sophomore from Detroit studying mass communications, was a part of the music class’s first cohort in 2022 and said she will cherish the connections she made. “It was amazing last year. I met so many people who so happened to look like me as well and represent the Black community,” Kollie said. “These powerhouses of the industry are being such advocates; that’s very inspirational.”

From left to right; students Joshua Akhidenor, Emmanuel Strickland, and Link Fisher listening to Def Jam executives speak about the music industry. (Photo courtesy Tennessee State University)

Dr. Mark Crawford, the coordinator of commercial music for the university, said the goal is getting exposure and more opportunities for students at HBCUs. “As an educator, this means a lot,” Crawford said. “They are meeting professionals, visiting these places, and understanding the business of music. One goal is to try to provide internship opportunities for underrepresented demographics and HBCUs,” he said.

From discussing marketing to record label deals to artists and repertoire, the students are developing a deep appreciation for the art of music and the business behind it. “This is like the answer to an unspoken prayer; this is exactly what we need for the students,” Crawford said.

For more information about the music business accelerator program, reach Dr. Crawford at [email protected].