Category Archives: Marketing

TSU students promote mental wellness to prevent holiday blues

NASHVILLE, Tenn. (TSU News Service) – In the midst of finals, winter blues, and the holiday season, Tennessee State University students are prioritizing their mental health.

SGA student leaders partnered with the University Counseling Center for “Tiger Wellness Week.” The goal was to address the emotional well-being of students during this time of the year.

SGA president Derrell Taylor said the activities were designed to help students recognize the value of their mental health. 

Travis Ducksworth, Derrell Taylor, Elizabeth Armstrong and Amore’ Dixie during Tiger Wellness Week.

“From distributing “You Are Loved” t-shirts to passing out affirmations and creating stress balls, our focus was internal, mental, and physical well-being,” said Taylor, a senior who is a business major. 

Taylor added students even did yoga as a preventative measure to ward off the “holiday blues” during what’s considered the happiest time of the year. 

“Towards the end of the semester, we deal with finals and it’s a lot of anxiety for most students. It’s a draining time of the year. The goal was to wrap up the semester on a positive note and remind students that, despite the emotional challenges of the holiday season, they are supported.”

Travis Ducksworth, the first mental health ambassador of TSU’s counseling center,” shared insights into the impact of Tiger Wellness Week. “We were able to give people a reason to reflect and appreciate themselves even more,” Ducksworth said. “Especially during the winter months, once that sun goes down sooner, sometimes your emotions do too.” 

The emphasis is on finding creative ways to help students balance their collegiate life while prioritizing mental health.

During Tiger Wellness Week students has yoga sessions as a preventative measure to ward off the “holiday blues” during what’s considered the happiest time of the year, along with the stress of finals.

“Regardless of what your situation is, stay present,” Ducksworth advised.

Elizabeth Armstrong, a therapist at TSU’s counseling center, highlighted the importance of treating mental health as an aspect of overall health. She addressed the cultural stigmas surrounding African American mental health, urging students not to wait until they’re in crisis to seek counseling.

“Mental health is still health,” Armstrong said. “It’s important because the majority of our population, culturally, have dealt with a lot of trauma.” 

63% of Black adults believe that a mental health condition is a sign of ‘personal weakness,’ according to the National Alliance of Mental Illness. 

“People seem to think something must be extremely wrong to come to counseling, part of even normalizing that is making people aware that you don’t have to be in crisis to come to counseling. But if you’re struggling with your mental health in general, don’t suffer in silence,” stressed Armstrong. 

As the semester comes to an end, Amore’ Dixie, Representative at Large for the Counseling Center, offered encouragement for students to finish strong mentally first to finish academically.

TSU students held a balloon release with messages inside, symbolizing letting go of anything holding students back. 

“I highly encourage everyone to stay focused, stay positive, and make sure to turn in all of their work on time,” Dixie said. 

“Don’t give up now, we’re almost at the home stretch. If you are feeling overwhelmed or just want to talk to someone, be sure to stop by the Counseling Center where one of the therapists can better assist you.”

Regarding the prevalence of mental health challenges among college students, data from the American Psychological Association shows that over 60% of college students experienced at least one mental health problem during the 2020–2021 school year.

According to the American Journal of Epidemiology there has been little research on the association between HBCU attendance and mental health compared to PWI attendance. Despite this gap in research, the American Journal of Epidemiology reports that cross-sectional surveys found better health outcomes for Black students enrolled at HBCUs, including less drinking, fewer mental health conditions, better body image, and more social support.

Travis Ducksworth, the first student ambassador of TSU’s counseling center reading a mental wellness pamphlet.

The week-long event helped students understand and communicate their emotions. It culminated with a balloon release with messages inside, symbolizing letting go of anything holding students back. 

“Moving forward, we plan to collaborate with the University counseling center to implement more consistent check-ins, mental health events, and comfortable, open spaces on campus,” Taylor said, noting that hosting events in the spring will be beneficial as well.

If you or someone you know needs assistance or counseling, please visit www.tnstate.edu/counseling/contact

TSU featured in Coca-Cola commercial

NASHVILLE, Tenn. (TSU News Service) – If you’re a college football fan you might have seen Tennessee State University featured in the “Scream,” Coke Zero Sugar television commercial. The national spot highlights passionate fans cheering for their respective college teams. TSU is the only historically Black institution (HBCU) in the beverage advertisement.

“The Tennessee State University family is proud to have been selected for the Coca-Cola commercial, allowing us to be showcased in households, across the country and around the world on a national platform,” said TSU President Glenda Glover.

“We are honored that this corporate giant included TSU in the campaign and for the attention it is bringing our institution. We have been committed to elevating our brand, and being a part of the commercial continues that effort.”

The TSU scene has five students gathered in a dorm room displaying the University’s athletics logo, while watching the game from a laptop wearing TSU gear and face paint. Coca-Cola said the concept was to show that being an active fan is hard work. The 60-second spot can be seen during nationally televised collegiate games and shows fans watching their college teams live in the stands, on television, livestreaming, or listening on the radio. 

“It is exciting to see TSU Athletics included in this new spot airing during college football season,” said Dr. Mikki Allen, director of TSU Athletics. “Coca-Cola has been an outstanding partner for our programs and I appreciate their commitment for continuing to advance HBCUs.”

To watch the “Scream,” Coke Zero Sugar commercial visit https://youtu.be/ZurOAPr5pdY

TSU’s Isabelle Langham Named to NACADA Advisory Board

NASHVILLE, Tenn. (TSU News Service) – Isabelle Langham, the executive director of Student Success at Tennessee State University, has been appointed to the Emerging Leaders Program Advisory Board of the National Academic Advising Association (NACADA), the Global Community for Academic Advising. NACADA is widely recognized as the leading association globally for the advancement of student success through excellence in academic advising in higher education.

Isabelle Langham speaks with first year students during New Student Orientation in Gentry Center.

“It is an honor to be selected as an ELP advisory board member for NACADA,” she said. “I am eager to collaborate with fellow leaders in the field and work toward enhancing academic advising practices worldwide. Together, we can make a profound impact on student success and positively transform the higher education landscape.”

A member of NACADA’s 2022-2024 Class of Emerging Leaders, Langham joins a remarkable group of individuals who will play a vital role in shaping the future of academic advising. The esteemed advisory board is responsible for collaborating on initiatives aimed at advancing effective advising practices and promoting student success. Langham will serve for two years.

Jason T. Evans, TSU’s Chief Operating Officer, commented on Langham’s accomplishment, saying, “We are immensely proud of Isabelle Langham’s recognition by NACADA. Her appointment to the advisory board is a testament to her exceptional leadership and dedication to supporting student success at TSU. We have no doubt that her contributions on a global scale will benefit not only our university but also the entire academic advising community.”

 Isabelle Langham, Executive Director of Student Success, right, talks to an incoming freshman and his mother during a session of New Student Orientation recently in the Health Sciences Building, on the main campus.

At TSU, the Office of Student Success, led by Langham, serves a diverse student population, including incoming first-time freshmen, readmitted freshmen, continuing freshmen, and new freshmen transfers. With a caseload of over 4,000 students last year, Langham emphasized the importance of the ELP in supporting her work. 

“Being selected for the Emerging Leaders Program last year was not only a professional honor but an opportunity to share new trends and leadership insights with my colleagues,” Langham said. 

“I am grateful for the chance to contribute to the success of my alma mater and our students and to work with an incredible team of leaders in the Office of Student Success. I am also thankful for the work of those before me, like the late Fannie Hyde-Perry, who shared a love of our hometown Moss Point, Mississippi, and service to TSU as a former New Student Orientation director.”

For more information on the Office of Student Success at TSU, visit https://www.tnstate.edu/studentsuccess/advisement_center.aspx.

TSU moving forward with plans for new alumni welcome center

NASHVILLE, Tenn. (TSU News Service) – Tennessee State University already feels like home for many. But now when it is time to return to the university, alumni will have a 10,773 square-foot facility to welcome them. TSU is slated to have a welcome center on campus in the near future to serve as a home away from home for alumni.

Dr. Carletta Harlan, a Welcome Center Committee member and former Foundation Board member, states that the Center will be a facility that alumni will be very proud of when they return to the TSU campus.   

“We have such pride in our alumni,” Harlan, a TSU alumna, said. “Our alumni have set the stage in various areas, and we want to highlight them. The center will welcome alumni from far and wide to come home to the ‘land of golden sunshine.’ 

Rendering image of the backside of the TSU alumni welcome center

Harlan also said she looks forward to this facility drawing in even more alumni to come back home for major events throughout the year, especially homecoming. 

The proposed $4.5 million facility promises multi-faceted meeting and gathering spaces, offices, and creative workrooms for hosting a wide variety of educational and entrepreneurial programs. It will provide opportunities for social and civic interactions, and areas for displaying alumni achievements and University history. The facility will feature a rooftop terrace and deck, offering views of the campus.

“A facility of this magnitude is much needed on our campus,” Dr. Curtis Johnson, vice president for administration and chief of staff, said.  “It aids in the planning for the institution. It will be able to welcome alumni and serve as a beacon to attract alumni as well.”

The TSU alumni Association, foundation board and university established a committee to develop the proposal. Plans for the new alumni center began in 2019 and the physical site will be located off Dr. Walter S Davis Blvd, according to Johnson.

The facility will be funded with donations, with the lead gift of $1 million dollars donated by alumni Amos “Scoe” and Brenda Otis.  Mr. Otis is the founder, president, and CEO of SoBran, Inc. Mrs. Otis is a retired broadcast television production and management professional and published author. This welcome center will be the first privately funded building gifted to TSU by private donors. The Otis’s are partnering with the TSU Foundation in raising additional private gifts to support the creation of a space.

Johnson said the TSU Alumni Welcome Center project will be a testament to the vibrant community and shared history of our alumni.

TSU alumni, along with business and community partners are encouraged to help bring this vision to life, by making a donation to support the welcome center, at www.tnstate.edu/foundation/

TSU’s We Are One Homecoming Attracts Record Crowds

NASHVILLE, Tenn. (TSU News Service) – Tennessee State University’s 2023 homecoming drew thousands of proud alumni, family, and friends from across the country to celebrate the annual week of activities. With the theme “Through Resilience and Perseverance, We Are One,” Tennessee State University proudly kicked off the weeklong celebration with the Robert N. Murrell Oratorical Contest and Gospel Explosion, followed by other traditional events like the coronation of Mister and Miss TSU, the homecoming parade down historic Jefferson Street, and, of course, the football game. This year also featured plenty of star power in the land of ‘Golden Sunshine.’

TSU student leaders cheering on the football team during the 2023 homecoming game at Nissan Stadium.

Homecoming chair Grant Winrow said this year’s events were ‘nothing short of perfection.

“We did a great job executing some fantastic enhancements to homecoming,” Winrow said.

“The highlight of my homecoming is that we had a wonderful time celebrating without any incidents reported. It was a very intentional effort that we partied with a purpose, with all the fundraising that took place.” Winrow also noted how livestreaming the legendary homecoming parade for the first time ever was a huge success, with thousands of viewers.

There was a warm welcome extended to the Dr. Levi Watkins, Jr. Medical/Dental Accelerated Pathway Program cohorts during a white coat ceremony to honor students on their journey toward becoming medical doctors, dentists, and healthcare professionals.

TSU was the first stop on The Shop UNINTERRUPTED HBCU Tour. Guests for the live taping included TSU alumnus Dwane “Key Wane” Weir, Jr., actress and producer Crystal Renee, The Shop co-creator Paul Rivera and comedian KevoStage served as hosts.

TSU’s homecoming continued with a music concert featuring Kash Doll, Boosie, Moneybagg Yo, Glorilla, and more for students to have an unforgettable night with some of their favorite rap artists. In the midst of events, Mr. and Miss TSU, Davin Latiker and Victoria McCrae, had their special night, their coronation, during homecoming to officially wear the crowns as queen and king.

“To me, coronation is truly a magical experience,” said McCrae, who was crowned as the 94th Miss TSU. “It is a moment that you not only cherish with the currently reigning royal court but with all royals, admin, family, and students. Being coronated is an indescribable feeling. It is a true moment of happiness and an overwhelming sea of joy.”

TSU President Glenda Glover waves to the crowd of thousands at the 2023 homecoming parade heading down historic Jefferson Street

Davin Latiker believed that coronation represents a significant moment of recognition. “It is a night dedicated to acknowledging the remarkable achievements of the individuals within the royal court,” he said. “It’s an event that celebrates excellence and serves as an opportunity to reflect on the journey that brought us here.”

Hollywood came to campus as TSU was the first stop on The Shop UNINTERRUPTED HBCU Tour. Guests for the live taping included TSU alumnus Dwane “Key Wane” Weir, Jr., a Grammy award-winning music producer and songwriter who has worked with Beyonce, Drake, Jazmine Sullivan, and Big Sean just to name a few.

Hundreds of alumni, family and friends at the inaugural alumni “We Are One” Day party at TSU.

He was joined by actress and producer Crystal Renee, from Tyler Perry’s Sistas and Zatima television shows. The Shop co-creator Paul Rivera and comedian Kevin Fredericks, professionally known as KevOnStage, served as hosts. The TSU show will air in November on the show’s YouTube Channel and will also feature President Glenda Glover, the Aristocrat of Bands along with Mister and Miss TSU Davin Latiker and Victoria McCrae.

For alumni, the party was in full swing with DJ D-Nice. The DJ to the stars entertained homecoming crowds for two days, on Friday at the Ultimate Day Party and Saturday at the TSU Official Tailgate Event.

Coach Eddie George and the TSU Tigers are 4-2 this season after winning the homecoming game over Norfolk State.

Debbie Howard, director of the office of alumni relations, said that homecoming goers called this year’s events one of the greatest of all time. “With so many events being held on campus now, whether it’s the pep rally, the step show, the addition of the inaugural alumni day party or the parade, it just felt like home to many,” Howard said. “To many alumni, this homecoming was one to cherish for a lifetime.”

Homecoming culminated with the TSU football Tigers improving to 4-2 this season, with a win over Norfolk State. And of course, the Aristocrat of Bands stole the halftime show.

Tennessee State University’s Homecoming 2023 was more than an event but was a testament to the pride, unity, and excellence as one.

“It’s never too late to do what’s right,” TSU President Glenda Glover wants State to pay $2.1 billion owed to the University

NASHVILLE, Tenn. (TSU News Service) –  The HBCU community is still reacting to the letters the U.S. Department of Agriculture and the Department Education sent to 16 of the nation’s governors, stating that they collectively owed their respective land-grant HBCUs $13 billion. U.S. Secretary of Education Miguel Cardona and U.S. Secretary of Agriculture Thomas J. Vilsack cited research conducted by the National Center for Education Statistics (NCES) Integrated Postsecondary Education Survey (IPEDS). Tennessee State University was listed as having the largest underfunding owed amount by a state at $2,147,784,704.

President Glenda Glover

“This enormous figure of over $2.1 billion can’t be overlooked,” said TSU President Glenda Glover.

“We have been on our own journey to recoup $544 million from the State that TSU should have received, as required by law, and were not aware of an additional underfunding review by the U.S. Departments of Education and Agriculture prior to the release of those letters.”

In 2022, Governor Bill Lee allocated $250 million to TSU which was approved by the legislature, making it the largest one-time State investment to any HBCU. President Glover added this was the result of working closely with TN lawmakers, who conducted their own research and calculations to pay TSU nearly half of the underfunded amount.


“TSU has a track record of working with the State, and we look forward to a similar relationship to get the $2.1 billion in funding USDA and the Dept. of ED have also researched. TSU deserves it, our students deserve it.” 

President of the Tennessee State University National Alumni Association, Charles Galbreath

The USDA and Dept. of ED review covered a period of 33 years, from 1987 to 2020. The letter to Governor Lee acknowledges that Tennessee has made strides in providing more equitable funding for TSU but reiterates more is still needed to overcome the historic underfunding of the university. TSU alumni and students say this latest $2.1 billion speaks to the long-standing underfunding of the University but also to TSU’s resilience in being successful despite having been slighted for so long.

“I am impressed by the global impact Tennessee State University alumni have made considering how significantly and historically underfunded the University has been,” said Charles Galbreath, president of the Tennessee State University National Alumni Association.  

“I often ponder how much greater the impact might have been with greater resources. Equitable funding can only attempt to reconcile a blemished past. However, equitable funding can absolutely enhance the global contributions of future Tennessee State University students and alumni.”

President Glover was highly scrutinized by Tennessee lawmakers last year for not having enough housing for a historic freshman class of over 3,300 students. TSU housed over 4,900 students, with the use of off-campus housing that included hotels. The University of Tennessee at Knoxville, the State’s other land-grant institution, used hotels for its housing overflow as well but did not face the same backlash of improper planning and inadequate leadership.

SGA president Derrell Taylor

“The State of Tennessee has two land-grant institutions. One has been allocated a tremendous amount of funding for decades, while another has had to operate with minimal apportions. However, this is not the time to issue blame or fault. It is time to come to the table with a strategic plan of action that specifically involves payment. The 33-years cited predates almost everyone at the capitol, but it’s never too late to do what’s right. Imagine how much greater TSU could be with equitable funding. The greater TSU becomes so will the State of Tennessee.”

SGA President Derrell Taylor, a business major from Memphis, believes the housing challenge and so many more infrastructure issues could have been avoided if TSU had received its fair share of funding all those years.

“I’ve been here four years and can only imagine what our campus would look like and how different the college experience would have been for me, and all the students before me,” said Taylor. 

“I would select TSU all over again without hesitation because it has been an amazing experience. The University has done so much with so little, but TSU should have never been put in this position in the first place. I should have the same advantages to be successful as my counterparts at the State’s other public institutions.”

Taylor said this includes more residence halls without community bathrooms, a new football stadium on campus, a true student center, an upgraded heating and cooling system, more computer labs throughout the campus, better technology, most importantly scholarships. So many students had to borrow money to attend TSU as the school of their choice when they could have had scholarships.

“TSU students should have what everyone else has, and we can with our right share of State funding.”

In the letter, both USDA and the Dept. ED offered to hold a workshop for the State’s Budget Office to review their calculations in detail. President Glover says she is hopeful that the State will schedule this workshop soon and invite TSU to participate.

TSU Campus site of Chevrolet Commercial Featuring HBCU Students, Actor Terrence J

NASHVILLE, Tenn. (TSU News Service) – It was lights, camera, action as Tennessee State University was the site for an upcoming national Chevrolet commercial featuring TV Personality and actor Terrence J! General Motors representatives and a production team filmed commercial scenes on the TSU campus to highlight the 2023 Chevy Discover the Unexpected (DTU) Fellows, a partnership the manufacturer has with our nation’s HBCUs. 

The commercial featured 10 journalism and marketing students from various institutions, showcasing the remarkable talent from the HBCU community. Terrence J, who is also an HBCU grad, serves as a 2023 Chevy DTU ambassador and expressed his enthusiasm for shooting the commercial at one of his favorite HBCUs.

“As an HBCU alumnus, I’m excited to be on the Tennessee State campus with the HBCU students of the 2023 Chevy Discover the Unexpected,” Terrence J said. “HBCU energy and sense of pride is unmatched as I watch these students unite to learn marketing and journalism driving their career forward.”

Chevrolet says the DTU program will support the next generation of journalists and marketers while enhancing their partnership with HBCU student talent through storytelling and content creation.

Charles Chapman, General Motors Multicultural Marketing Manager, said this is the second year Chevy Discover the Unexpected descends upon the city where the Annual National Newspaper Association convention convenes.

“We are honored and thankful to film Chevrolet content at Tennessee State University, exposing the DTU students to the only public and largest HBCU in Tennessee while showcasing the amazing history and architecture,” Chapman said.

While the students in the commercial were not from TSU, the campus was selected as the shooting location due to its scenic backdrop and significance as one of the largest public HBCUs in the country. However, Chevrolet’s DTU program looks forward to involving TSU students in the internship next year. The DTU program, in partnership with the National Newspaper Publication Association (NNPA), hosts a 10-week internship program for HBCU students, and TSU students will have the opportunity to join this esteemed program.

The DTU internships will take place from June 5 to August 11, commencing in Detroit with a three-day boot camp. Upon completion of the program, Chevrolet and the NNPA will award each fellow $18,000 between scholarships and stipends, totaling over $750,000 to date. TSU students can learn more about Discover the Unexpected and its opportunities at https://www.nnpa.org/chevydtu/.

TSU music business program a pipeline for young Black music creatives

NASHVILLE, Tenn. (TSU News Service) – Imagine a classroom where aspiring music creatives gather to discuss business strategies and receive firsthand experiences from top music industry insiders. This is the reality for students enrolled in Tennessee State University’s Music Business Accelerator Program (MBAP). Going beyond just an academic experience, the MBAP is paving the way for the next generation of young Black music creatives, while combating economic disparities within the music industry.

Rapper Waka Flocka Flame speaking with TSU Music Business Accelerator program students at East Iris Studios in Nashville. (Photo courtesy 353 Media Group)

The university partnered with the Black Music Action Coalition (BMAC) to address underserved markets and provide firsthand resources and representation for Black commercial music students like no other. The MBAP’s second cohort left TSU students with a glimpse of their future careers after being exposed to insight from powerhouse executives, talent agencies, and top music artists.

TSU student Joshua “LilCEOJosh” Akhidenor said he never imagined shaking hands with his favorite Grammy award-winning music producer of all time, Rodney Jerkins. “This class was perfect for my career as a music producer and artist because it deeply taught me the music industry and the importance of knowing the business,” Akhidenor, of Memphis, said.

TSU student, artist Emmanuel “Mille Manny” Strickland performing at Brooklyn Bowl in Nashville before Waka Flocka Flame. (Photo courtesy 353 Media Group)

While TSU student, artist Emmanuel “Mille Manny” Strickland had the opportunity of an opening performance for rapper Waka Flocka Flame at Brooklyn Bowl after winning an Music Business Accelerator class competition. The rapper told the students during class at East Iris Studios, that these opportunities are preparing them to step into the music industry. “Having this conversation is a peek into your potential future,” Waka Flocka Flame said.

TSU music business students spent the last four weeks with representatives from Tri-Star Entertainment Agency, Live Nation Entertainment, Rolling Loud, Wasserman Media Group, Def Jam Recordings, Amazon Music, Warner Bros., and more. TSU students had the opportunity to discuss marketing, record label deals, artists and repertoire, and financial literacy with music industry insiders.

TSU student D’rell Player, who aspires to become a producer and audio engineer, at East Iris recording studio. (Photo courtesy 353 Media Group)

Willie “Prophet” Stiggers, the co-founder and chair of the Black Music Action Coalition, said the TSU program has led students to employment and paid internships, and will continue to do so going forward. “We are really creating a pipeline for success in a tangible way,” Stiggers said. “Our goal is to create access and an opportunity for talent to be nurtured here (Nashville), stay, and grow a career here.”

Stiggers expressed how deliberate Nashville and Music Row have been in “isolating the Black creative community and the Black audience from this experience,” he said. “So, we were looking for ways to break down those barriers.”

D’rell Player, a TSU senior who is a commercial music major, said being in the studio with Waka Flocka Flame, felt like home. “This class has managed to put me in a work environment that I want to be in,” Player said. “It’s given me more lessons, experience, and exposure in my chosen career field than I ever could have imagined.”

Link Fisher III speaks with Amazon Music representatives during week three of the music business accelerator program. (Photo courtesy 353 Media Group)

TSU senior Link Fisher III couldn’t agree more. Fisher, of Memphis, noted that discussing financial literacy with representatives from Live Nation was the highlight of the course. “This opportunity has made everything I have learned applicable to real life,” Fisher said. “That was the first time we sat down with a spreadsheet to see where the dollars go.”

The last day of the class concluded at the National Museum of African American Music with an All-star panel that consisted of Stiggers, BMG music company executive Tim Reid, Producer and songwriter Rodney Jerkins, Rapper Yellopain, actresses and artists Serayah and Bre-Z, SiriusXM’s media personality Swaggysie, and artist Daisha McBride.

Left to right, TSU students Matthew Lester, Tai Lomax and Brandon Allen at the National Museum of African American Music for a closing reception panel for the music business program. (Photo courtesy 353 Media Group)

Actress and singer Serayah, widely known for her role on the musical drama TV series Empire, told the students to dream big and to keep going. “It’s important to push this program because it means so much,” Serayah said. “It can build us in unity, with our talent, we can really put the purpose together.”

The next generation of music creatives then received plaques from the Recording Industry Association of America (RIAA) to close out their Maymester course.

TSU alumnus Brian Sexton, the Community Outreach Chair for Nashville Music Equality, said that in order to make significant contributions to the industry’s economic landscape, Black creatives must have these resources, access, and educational opportunities. “We are heavily investing in our young creatives, and they are getting the support they need at every level,” Sexton said.

Actress and singer Serayah, left, taking a photo with TSU student Logyn Rylander during the closing reception at the National Museum of African American Music. (Photo courtesy 353 Media Group)

“Our model in Nashville is the only model that puts students in a very high networking experience, high-level knowledge-based environment,” he said. “The access that takes literally a career to get to, these students had that access within one month.”

Music is deeply rooted in African American culture and has played a significant role in shaping music history. By offering classes like TSU’s Music Business Accelerator Program at HBCUs, the impact can be multifaceted and everlasting for young Black music artists and creatives.

For more information about the music business accelerator program, reach Dr. Crawford at macrawford@tnstate.edu.

About the Black Music Action Coalition

BMAC is an advocacy organization formed to address systemic racism within the music business. The Coalition advocates on behalf of Black artists, songwriters, producers, managers, agents, executives, lawyers, and other passionate industry professionals.

TSU music business program gives students access to industry executives and artists

NASHVILLE, Tenn. (TSU News Service) – In the first week of the music business accelerator program at Tennessee State University, the class is already exposing students to powerhouse executives, talent agencies, and music artists. Through this firsthand experience, TSU students are gaining valuable insight into the music industry.

Students erupted in applause when High Standardz/Def Jam Recordings artist and actress CoCo Jones walked into the room. Jones gained recognition after her leading role in the 2012 Disney Channel movie “Let It Shine.” She currently portrays Hilary Banks in “Bel-Air,” Peacock’s modern take on “The Fresh Prince of Bel-Air.” She has also released her major label debut album last year, titled “What I Didn’t Tell You.” 

Music artist CoCo Jones speaks with TSU students about her upbringing in Tennessee and becoming an artist. (Photo by 353mediagroup)

The Lebanon, Tennessee native told students she was excited to share her music journey and to spread knowledge as a young Black artist and actress.

“It’s important to have classes like these because there’s so much opportunity in music that doesn’t stem from just being a rapper or a singer,” Jones said.

“I want to shed some light and share information that’s helpful for the next young Black person trying to make it in this industry.”

Jones shared stories of her upbringing in Lebanon and jump-starting her career in the music industry. She discussed navigating the ever-changing landscape of the business and staying faithful throughout her journey. The students were enthused by Jones’ insights and wisdom, and eagerly asked her questions.

“This has been phenomenal,” said Logyn Rylander, a music business major from Philadelphia. “It’s everything I could ever ask for in a class. I’m talking to people who do what I want to do.” Rylander looks forward to going into artist development after graduation this fall. “I had a small taste of my career.”

Students discussing a brand marketing plan during their music business class. (Photo courtesy Tennessee State University)

In addition to meeting with Jones, TSU students  participated  in interactive class activities with Jones’ manager, Lydia Asrat, Def Jam’s Vice President Naim McNair, Vice President of marketing Charlene Thomas, and Willie “Prophet” Stiggers with the Black Music Action Coalition.

Emmanuel “Mille Manny” Strickland of Memphis said the music business class has been an eye-opener. “The things we are learning are things I am going to need to know in my day-to-day career as an R&B artist.” Strickland is a junior studying business information systems and is pursuing a career as a singer and songwriter.

Jamea Kollie asking CoCo Jones a question about music collaborations. (Photo courtesy Tennessee State University)

Strickland’s cohorts are just as impressed with the overall program. They will also spend time with representatives from Tri-Star Entertainment Agency, Live Nation Entertainment, Rolling Loud, Wasserman Media Group, and Def Jam Recordings. The group is also exposed to different facets of the music and entertainment industry every day during their Maymester class. 

Jamea Kollie, a sophomore from Detroit studying mass communications, was a part of the music class’s first cohort in 2022 and said she will cherish the connections she made. “It was amazing last year. I met so many people who so happened to look like me as well and represent the Black community,” Kollie said. “These powerhouses of the industry are being such advocates; that’s very inspirational.”

From left to right; students Joshua Akhidenor, Emmanuel Strickland, and Link Fisher listening to Def Jam executives speak about the music industry. (Photo courtesy Tennessee State University)

Dr. Mark Crawford, the coordinator of commercial music for the university, said the goal is getting exposure and more opportunities for students at HBCUs. “As an educator, this means a lot,” Crawford said. “They are meeting professionals, visiting these places, and understanding the business of music. One goal is to try to provide internship opportunities for underrepresented demographics and HBCUs,” he said.

From discussing marketing to record label deals to artists and repertoire, the students are developing a deep appreciation for the art of music and the business behind it. “This is like the answer to an unspoken prayer; this is exactly what we need for the students,” Crawford said.

For more information about the music business accelerator program, reach Dr. Crawford at macrawford@tnstate.edu.

From graduation to employment, TSU graduates secure top jobs with fortune 500 companies

NASHVILLE, Tenn. (TSU News Service) – The experience, success and or job stability are just a few of many reasons behind attending college. At TSU, many of the undergraduates did just that by successfully landing employment in their industry before walking across the stage. From Microsoft to Bank of America, here are four Spring 2022 graduates who landed top-paying jobs with fortune 500 companies.

Davarious Thompson accepted a full-time job offer last fall as a project engineer assistant with one of the largest domestic contractors in the United States, Turner Construction Company. Thompson of Memphis, Tennessee, received a Bachelor of Science degree in architectural engineering from the College of engineering. When he first enrolled at TSU, he was unsure of what career path he wanted to take. That’s when he decided to utilize his resources on campus.

Davarious Thompson accepted a full-time job offer as a project engineer assistant with Turner Construction Company. (Photo submitted)

“The career development center gave me that extra push,” Thompson said. Upon arrival, an employee from the career development center told Thompson to close his eyes and envision the person he wanted to become and a career path he truly wanted to follow.

“The first thing I said was … build a building or designing.” That’s when Thompson got on track with the engineering program.  “I fell in love with it.” Thompson will start his new position located in his hometown on June 16, earning around $80,000. Thomas said his 2019 internship at General Motors, his senior capstone project, and overall TSU experience is what led him to the amazing opportunity.

As for Aliyah Muhammad, she is still in shock about the job offered she accepted as a software developer for Bank of America.

Muhammad of Mount Juliet, Tennessee, received a degree in computer science and is moving to Dallas, Texas, for her new career in June. She will be earning $88,000. “It’s been a long time,” Muhammad said, noting that she was initially a biology major.

Aliyah Muhammad accepts job offer as software developer for Bank of America. (Photo submitted)

“But it was definitely worth it.”

The first-generation college graduate accepted the job in December and said that the Tennessee Louis Stokes Alliance for Minority Participation (TLSAMP) program, is what assisted her on the journey. “It’s so surreal,” she said. “I am really excited to start the next chapter of my life. TSU was awesome and I am very grateful.” As Muhammad is in disbelief of her outstanding accomplishments, Shaun Anderson of Lexington, Kentucky, said his graduation experience was bittersweet.

Anderson is a recent graduate who received a degree in marketing. During his time at TSU, Anderson became a United Negro College Fund scholar and traveled to D.C. for a leadership seminar, an event that set him up for success, he said.

“Being in that room … and being an African American male at a HBCU is unheard of,” Anderson said. “Being in that setting is great.” Anderson interned with Spectrum in 2021 and the rest was history. “Once I did a good job the first summer … they invited me for a full-time position.”

Shaun Anderson accepts offer with Charter Communications as a marketing analytics specialist. (Photo submitted)

Starting July 6, Anderson will be taking his talents to Charlotte, North Carolina, working for Spectrum/ Charter Communications as their marketing analytics specialist, earning $85,000.

In just a few weeks, Amiya Ingram will be a part of the 5.7% of African American employees representing Microsoft within the United States.

Ingram of Huntsville, Alabama, will be moving to Seattle, Washington, to start her new position as a program manager. She will be working under Microsoft’s marketing and advertising artificial intelligence team.

“It was only God,” the recent TSU graduate said when she applied for the position and received the offer after four rounds of hour-long interviews.

Amiya Ingram accepts offer as a program manager, under Microsoft’s marketing and advertising artificial intelligence team. (Photo submitted)

Ingram, who was the president of the National Society of Black Engineers at TSU, now holds a bachelor’s degree from the college of engineering in computer science. She noted that her contribution towards the organization and members, along with support from the computer science department, has shown her what she is capable of. “That organization (NSBE) creates some of the best talent that the university produces,” she said. “It showed me my own power within myself.”

She stated that helping others keeps her motivated. “It is something so fulfilling about seeing people really thrive in whatever they want to do.”

Ingram landed a six-figure salary and will start her new position on June 20.

Department of Media Relations

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About Tennessee State University

Founded in 1912, Tennessee State University is Nashville’s only public university, and is a premier, historically black university and land-grant institution offering 39 bachelor’s degree programs, 24 master’s degree programs, and eight doctoral degrees. TSU is a comprehensive research intensive institution with a R-2 Carnegie designation, and has a graduate school on its downtown Avon Williams Campus, along with the Otis Floyd Nursery Research Center in McMinnville, Tennessee. With a commitment to excellence, Tennessee State University provides students with a quality education in a nurturing and innovative environment that prepares them as alumni to be global leaders in every facet of society. Visit the University online at tnstate.edu.