TSU’s Commercial Music Program thrives with BMAC partnership

NASHVILLE, Tenn. (TSU News Service) – Tennessee State University’s Commercial Music Program just wrapped up its third annual course in partnership with the Black Music Action Coalition (BMAC) Music Accelerator Program, and it’s only getting better.

TSU music students spent the last three weeks with representatives from Apple Music (an inaugural partnership), Live Nation, Def Jam, Atlantic Records, BMI, Spotify, and more. The accelerator program’s third cohort left students like Adren Gilmore and Morgan Alford inspired after receiving much exposure from prominent executives, talent agencies, and music artists.

Gilmore, of Texas, is a rising sophomore majoring in commercial music. He said the class was very influential for him as an aspiring artist.

“The most impactful part of this class was being able to be in the rooms, talking one-on-one with these power players of the industry,” Gilmore said. “Because for people like myself who are chasing this dream of being in the industry, being in these rooms with these power players lets us see how attainable it really is.”

TSU students had the opportunity to discuss marketing, record label deals, artists and repertoire, and financial literacy with industry insiders in a class designed to lead to internships and employment. Through its partnership with BMAC, the university addresses underserved markets and provides firsthand resources and representation for students interested in the music industry.

Gilmore noted that his biggest takeaway from the class was the day the students met with Apple Music representatives for the company’s Pathway Spatial education lab, which highlighted the future of immersive audio. This innovation creates a three-dimensional audio experience, simulating an expanded soundscape.

When Def Jam executives came and brought one of their artists, Connie Diiamond, the students had a “takeover” day where they showcased their talent to the representatives, received feedback, and made connections.

“Our art is at the core of who we are. So being able to not only meet these power players, but show them what our output is, that’s something we only dream of,” Gilmore said.

While Gilmore enjoyed playing his music in front of powerhouse executives, Alford, of Mt. Juliet, who is studying mass communications, shared highlights from the program as well.

“TSU and BMAC gave us an amazing, rare opportunity,” Alford, a rising sophomore, said. “We met so many higher-ups within the music industry to make those connections … and I just think it was really valuable to learn how to capitalize on that, as well as using the knowledge they gave us.”

Alford also appreciated meeting Def Jam’s Grammy Award-winning artist, Kaliii, and emphasized the importance of seeing representation in the industry, as her entire team were Black women.

Jaiden Burroughs, of Nashville, cherished meeting Rock & Roll Hall of Fame inductee Flavor Flav, who shared valuable industry insights as a guest speaker. “The program was not only informational, but it was also very fun,” Burroughs noted. “My biggest takeaway was keeping your relationships close. And what’s great about BMAC is that they highlight Black creativity with a mission to protect that.”

And that’s their exact goal.

Willie “Prophet” Stiggers, the co-founder and chair of BMAC, said the TSU program has led students to employment and paid internships, and will continue to do so every year. “We are really creating a pipeline for success in a tangible way,” Stiggers previously stated.

He proudly mentioned that alumni Asiya Buchanan and Link Fisher III, who helped produce this year’s program, are now thriving in their careers, with Fisher III securing a full-time position at Live Nation.

Ranked by Billboard Magazine as one of the top 25 music business programs globally, TSU’s Commercial Music Program offers students exclusive access to leadership, mentorship, and career resources. Students even participated in a music festival planning competition where the winners received an all-expense-paid trip to Rolling Loud Miami.

This year, the class was led by TSUs Grammy Award-winning music professor Larry Jenkins Jr., who covered an array of critical topics in the music industry. The prominent guest list included musician and songwriter Daisha McBride, Motown Records’ Courtney Lowery, Bertelsmann Music Group’s Tim Reid, SiriusXM’s Swaggy Sie, Tri Star Sports and Entertainment Group’s Lou Taylor, and more.

“Serving as the professor and as a member of an incredible team alongside BMAC, Prophet, and the Recording Industry Association of America for the 2024 Music Accelerator Program was one of the most amazing experiences I’ve had in my 10 years serving at TSU,” Jenkins said. “To watch these students expand their music industry knowledge, learn about new career paths, and even create their own album together was the overwhelming highlight for me.”

By offering classes like this within TSU’s Commercial Music Program, the impact can be multifaceted and everlasting for young, underrepresented music artists and creatives.

About the Black Music Action Coalition

BMAC is an advocacy organization formed to address systemic racism within the music business. The coalition advocates on behalf of Black artists, songwriters, producers, managers, agents, executives, lawyers, and other passionate industry professionals.